The Nature of Competitive Advantage - 4497 Words

CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 3 DEFINITIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pg. 4 EXTERNAL ANALYSIS pg. 5 STEPP Analysis CONCEPTS a. Socio-Cultural/demographic issues affecting business. b. Technological Factors c. Economic factors d. Political and legal factors e. Physical/Environmental Factors IDENTIFICATION OF INDUSTRIES OPPORTUNITIES AND THREAT pg. 7 a) A Model For Industry Analysis- Porter’s Five Forces b) Rivalry c) Threat Of Substitutes d) Buyer Power e) Supplier Power f) Barriers to Entry / Threat of Entry g) Generic Strategies To Counter The†¦show more content†¦The capacity to be used, treated, or developed for a specific purpose. EXTERNAL ANALYSIS Analyzing the industry and the competition. Another important part of the strategic business planning process is the external analysis, in other words looking at the external environment. This incorporates a STEPP profile, an industry profile and competitor profiles. In relation to the environment you need to look at what the opportunities and threats to your business are. What factors could pose a threat to your business? Where are their gaps in the market that you could fill? STEPP Analysis, part of the External Analysis in the strategic business planning process is a crucial part of starting a small business. You must know your industry. STEPP Analysis †¢ Social-Cultural/Demographic †¢ Technological †¢ Economic †¢ Political – legal †¢ Physical/Environmental You may look at the above factors and think that they are out of your control, which is most cases they are. However, if you can monitor these, you can plan how your business will react to them. With these, don’t limit yourself to your own country, start thinking globally. What we are looking to achieve is a table of potential opportunities and threats which could affect your business. | | |STEPPShow MoreRelatedCompetitive Advantage Within An Organization1463 Words   |  6 PagesThe purpose of this essay is to provide a comprehensive understanding of the competitive advantage concept and its challenging issues that are important for every firm to operate effectively and efficiently. This paper also outlines and discusses the theoretical of achieving sustainable competitive advantage within an organization and the viewpoint of this concept to the modern competitive environment. Competitive advantage, which has two main types: cost leadership and differentiation, helps firmsRead MoreTheory of Temporary Competitive Advantage1492 Words   |  6 PagesTheory of Temporary Competitive Advantage The concept of competitive advantage is a critical one for businesses. This is a key indicator of market visibility, short-term profitability and long-term viability. 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Key Elements Of Business Plan - 1368 Words

During the recent years, the amounts of snow tourists have expanded a lot, majority of them prefer to go to ski resorts for skiing. Ski boots is the essential equipment for every skierï ¼Å'they may feel uncomfortable due to their heavy ski boots while walking, at the same time, walking on the ground is easy to damage the sole of the ski boots. Our product, ski boot walking aids, can be fastened on the sole of ski boots quickly to enhance walk comfort and posture, and protect the expensive ski boots as well. This individual report will firstly do the brief summary of the key elements of the business plan, and then analyse and evaluate the strengths and weaknesses of the plan, and then analyse the pros and cons of my own contribution to the work of the group, finally, the report will summarise the main benefits that I have received from participation in the module and group business planning process. Key elements of business plan 1. Marketing plan A: Marketing research 1: The size of the market The ski boots sales amounts was 3.6 million in 2003, the figure grew to 4 million in 2006, and then fell down to 2.8 million in 2007, after that, the figure came back to 3.7 million in 2013 (HEAD, N.V. 2013). The number of identified worldwide ski resort is over 2000, at the same time, USA, Japan and France accounts for 200 for each, which owes the most percentage (Laurent, 2014). What’s more, the number of skier around the world is 115 million, and the figure seems to be growing toShow MoreRelatedDisaster Recovery Plan It 244 Week 3 Essay677 Words   |  3 PagesDisaster Recovery Plan Paper Fernando Hernandez IT244/Axia College Introduction In this assignment, I will go over the different items related to the disaster recovery plan. I will go over the purpose of the plan, explain the key elements that go into a plan, the methods of testing the plan, and why we test the plan. 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Caesar And Naopoleon Essay Example For Students

Caesar And Naopoleon Essay Bonapartes success as a military leader and conqueror can also be seen in another great leader, Julius Caesar. Both Napoleon and Caesar achieved great glory by bringing their countries out of turmoil. It was Caesar, that Napoleon modeled himself after, he wanted to be as great, if not greater than Caesar. Looking to the past, Napoleon knew what steps to take in order to achieve success Napoleon devoured books on the art of war. Volume after volume of military theory was read, analyzed and criticized. He studied the campaigns of historys most famous commanders;   Alexander the Great, Hannibal, Frederick the Great and his favorite nd most influential, Julius Caesar (Marrin 17). Julius Caesar was the strong leader for the Romans who changed the course of history of the Greco Roman world decisively and irreversibly. Caesar was able to create the Roman Empire because of his strength and his strong war strategies (Duggan 117). Julius Caesar was to become one of the greatest generals, conquering the whole of Gaul. In 58 BC, Caesar became governor and military commander of Gaul, which included modern France, Belgium, and portions of Switzerland, Holland, and Germany west of the Rhine. For the next eight years, Caesar led military campaigns involving both the Roman egions and tribes in Gaul who were often competing among themselves. Julius Caesar was a Roman general and statesman whose dictatorship was pivotal in Romes transition from republic to empire (Duggan 84). Caesars principles were to keep his forces united; to be vulnerable at no point, to strike speedily at critical points; to rely on moral factors, such as his reputation and the fear he inspired, as well as political means in order to insure the loyalty of his allies and the submissiveness of the conquered nations. He made use of every possible opportunity to increase his chances of victory on the battlefield and, in rder to accomplish this, he needed unity of all his troops (Duggan 117). From the time that he had first faced battle in Gaul and discovered his own military genius, Caesar was evidently fascinated and obsessed by military and imperial problems. He gave them an absolute priority over the more delicate by no less fundamental task of revising the Roman constitution. The need in the latter sphere was a solution which would introduce such elements of authoritarianism, which were necessary to check corruption and administrative weakness (Grant, Caesar 61). The story of all his battles and wars has been reserved in Caesars written account, Commentaries on the Gallic Wars, originally published in 50 B. C. For this period, Caesar is the only existent source providing first-hand descriptions of Britain. While no doubt self-serving in a political sense when written, Caesars account is nevertheless regarded as basically accurate and historically reliable (Frere 68). Caesar was appointed dictator for a year starting in 49 B. C. , for two years in 48 B. C. , for ten years in 46 B. C. and finally dictator for life in 44 B. C. Taking over as Dictator for life, enabled Caesar to gain unrestricted   power. He was ble to run a strong military and even though he was considered only a dictator he wrote laws that actually made him have the same powers as a king. The conspirators saw the problem that had arised and so they planned the murder of Caesar on the Ides of March. Caesar was killed and there was another triumvirate (government ruled by three) formed. Caesar was a strong military leader that had showed strength and courage to take over the town and he was able to form a civilization that was strong militarily and politically (Grant, Caesar 187). Minimum Wage Legislation EssayNapoleon and Caesar took their struggling nations out of turmoil andgavethem order, and for that the people loved them. Caesar put an end tothe Gallic and Civilwars that Rome was involved in, with that, he enteredinto power . Napoleon took Franceout of the French Revolution by overthrowingthe then government, the Directory. Napoleon instated a new government theConsulate and crowned himself first Consul andthree years later, Consul forlife, Caesar became all powerful when named dictator for life. Both men knewin order to be a successful leader, they had to have the full support of themilitary. Power and territory were increased, because there armies were always thebiggestand responsible for putting down any revolts that might occur. Caesar introducedpropagandaand Napoleon followed his lead. Favorable accounts were written whichprovedto give them a political edge, and the support of the people. Caesar was afriendof his people and gave many lands to his soldiers and to the poor,he built bridges, roadsand waterworks. Napoleon was also civil in the beginningof his reign, abolishingserfdom, passing laws and granting universal malesuffrage. Both men were well likeduntil they abused there powers and privileges. They fell for the same reason, too muchpower. Caesar was murdered becausehis role as dictator came to close to being a kingand Napoleon did not knowwhere to draw the line and his army eventually turned againsthim. NapoleonBonaparte was able to rise to power because of another great generalthatcame before him, Julius Caesar. Napoleon was a success because he looked tothepast, and emulated Caesar; he built up his army, conquered most of Europe,became adictator for life and eventually fell from power, because like Caesar,he did not knowwhere to draw the line. BIBLIOGRAPHYCarlyle,Thomas. The French Revolution Complete and Unabridged. New York: RandomHouse, Inc., 1837. Castelot, Andre. Napoleon. New York: Harper RowPublishers Inc., 1971. Duggan, Alfred. Julius Caesar A Great Life in Brief. New York: Borzoi Books,1996. Ellis, Peter Berrsford. Caesars Invasionof Britian. New York: New YorkUniversity Press, 1978. Frere, Sheppard. Britannia: A History of Roman Britain (3rd edition). London:Routledge ;Kegan Paul, 1987. Grab, Walter. The French Revolution The Beginning ofModern Democracy. London: Bracken Books, 1989. Grant, Michael. JuliusCaesar. New York: McGraw-Hill Book Company, 1969. Grant, Michael. Caesar. Chicago: Follett Publishing Company, 1975. Herold, J. Christopher. TheAge of Napoleon. New York: American HeritagePublishing Co., Inc., 1963. Herold,J. Christopher and Marshall B. Davidson. The Horizon Book of The AgeofNapoleon. New York: American Heritage Publishing Co., Inc., 1963. Lawford,James. Napoleon The Last Campaigns 1813-1815. New York: CrownPublishersInc., 1977. Marrin, Albert. Napoleon and The Napoleonic Wars. New York:PenguinBooks, 1991. Weidhorn, Manfred. Napoleon. New York: MacmillianPublishing Company,1986.Words/ Pages : 1,646 / 24

What is the dramatic effectiveness of Act 3 Scene 5 in Shakespeares Romeo and Juliet Essay Example For Students

What is the dramatic effectiveness of Act 3 Scene 5 in Shakespeares Romeo and Juliet? Essay William Shakespeares Romeo and Juliet is a fictional play written in the region of 1594-1596. It was an adaptation of the Arthur Brookes poem, The tragical history of Romeus and Juliet which was published in 1562. The Elizabethan audience had different expectations. They were happy to go to see a story that had been changed a little and to see Shakespeares interpretation of it. Many people went to see the play because Romeo and Juliet was wrote around two historical families, the Montagues and the Capulets. Nevertheless, the storyline is fictional. Shakespeare also added in a few additional characters such as the Nurse, Mercutio, and Friar Lawrence. The language used in Elizabethan times is very different to that of todays society and Shakespeare often writes using blank verse or iambi pentameter. We will write a custom essay on What is the dramatic effectiveness of Act 3 Scene 5 in Shakespeares Romeo and Juliet? specifically for you for only $16.38 $13.9/page Order now Act 3 Scene 5 in a very dramatic scene when performed on stage or in a film. The start of the scene is slow and gains momentum as it goes on. The scene starts with frequent entrances of different characters, the constant changes of mood, the extremes of emotions expressed and the dramatic irony present all contribute to the dramatic effectiveness of this central scene. The first part of the scene is when Romeo and Juliet have to part because Romeo has been banished from Verona for the death of Tybalt. It begins quite quietly when the pair awake after consummating their marriage. Juliet is very reluctant to let Romeo go but he is sensitive and supportive of her. I will omit no opportunity That will convey my greetings, love, to thee. Meaning that he will contact her at every given time and opportunity. This part in the scene is quite relaxed compared to the sections that follow when Juliet is alone, unsupported and which she is full of emotion. The moods of the pair are contrasting in that Romeo is optimistic and Juliet is full of dread and she foresees something tragic happening, she has a premonition in which causes a sense of fear and anxiety amongst the audience of the play. O God, I have an ill-divining soul! Methinks I see thee, now thou art so low As one dead in the bottom of a tomb. Unfortunately this premonition comes true as the next time she sees Romeo he is dead in a tomb. This statement that Juliet made could have a very chilling effect on the people viewing the play. Juliets premonition may also remind the audience of Romeos earlier dreaded premonition of dying at a young age. My mind misgives Some consequence yet hanging in the stars Shall bitterly begin his fearful date With this nights revels and expire the term Of a despised life, closed in my breast, By some vile forfeit of untimely death. This scene therefore dramatically points forward and looks backwards to other scenes in the play. When Lady Capulet enters the scene a sudden sense of tension occurs. She bursts in rather suddenly and destroys the romantic atmosphere between Romeo and Juliet. This happens a lot during the play as parents intruded the intimate world of the lovers. As soon as we hear that Lady Capulet is coming we experience dramatic irony because we know that she is coming to announce Juliets marriage to County Paris, we feel a little nervous for Juliet as she doesnt know the news. What unaccustomed cause procures her hither? Juliet is suspicious because her mother has never been into her room before and the audience are anxiously awaiting the news to be broke to Juliet. The exchange between Juliet and Lady Capulet shows some very effective contrasts, visually, verbally and in the mood. From the warmth and love between Romeo and Juliet in the preceding lines to the cold formality between Juliet and her mother. They communicate very formally showing that the pair are not very close and address each other using phrases like My Lady Mother, Madam and Girl, Child. Between the sight of Juliet weeping with being overcome with emotion and her cold mother plotting revenge on Romeo in a deadly, vicious fashion. We will have vengeance for it, fear thou not. Then weep no more. Between the hatred which Lady Capulet expresses for Romeo and Juliets love for him. Juliet: What villain, Madam? Lady Capulet: That same villain, Romeo Juliet : Villain and he be many miles asunder. What Juliet means by this is that Romeo is far from a villain but also he is far from Verona. The meaning Juliets words have for Lady Capulet and the meaning the have for the audience differentiate. She uses word-play so that she is not disloyal to Romeo but does not lead her mother to suspect the real truth. Here is am example of this: .u2973f1cb31042a41ee046173d367ad42 , .u2973f1cb31042a41ee046173d367ad42 .postImageUrl , .u2973f1cb31042a41ee046173d367ad42 .centered-text-area { min-height: 80px; position: relative; } .u2973f1cb31042a41ee046173d367ad42 , .u2973f1cb31042a41ee046173d367ad42:hover , .u2973f1cb31042a41ee046173d367ad42:visited , .u2973f1cb31042a41ee046173d367ad42:active { border:0!important; } .u2973f1cb31042a41ee046173d367ad42 .clearfix:after { content: ""; display: table; clear: both; } .u2973f1cb31042a41ee046173d367ad42 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2973f1cb31042a41ee046173d367ad42:active , .u2973f1cb31042a41ee046173d367ad42:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2973f1cb31042a41ee046173d367ad42 .centered-text-area { width: 100%; position: relative ; } .u2973f1cb31042a41ee046173d367ad42 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2973f1cb31042a41ee046173d367ad42 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2973f1cb31042a41ee046173d367ad42 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2973f1cb31042a41ee046173d367ad42:hover .ctaButton { background-color: #34495E!important; } .u2973f1cb31042a41ee046173d367ad42 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2973f1cb31042a41ee046173d367ad42 .u2973f1cb31042a41ee046173d367ad42-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2973f1cb31042a41ee046173d367ad42:after { content: ""; display: block; clear: both; } READ: Coursework on Revenge EssayIndeed I never shall be satisfied With Romeo till I behold him-dead- Is my poor heart so for a kinsman vexed. This has two meanings, one of them being that shell never be satisfied until she hold Romeo yet she says it as if she wants him dead. Lady Capulet takes dead to follow on from the proceeding word while Juliet means for it to belong with the words that follow. The use of word-play in this way gains an ambivalent reaction from the audience, that it has a dual-reaction, which is dramatically effective. The audience is shocked by Lady Capulets cruelty, but are also amused by her daughters clever way of hiding her true feelings. This also adds dramatic irony again as we know Juliets true meaning, but Lady Capulet does not. An example of this is when she is pretending to be crying for Tybalt but really she is crying for Romeo. The next section of the scene is when Lady Capulet announces the purpose of her visit and this immediately arouses the audiences expectations as we tensely await Juliets reaction to this shocking arrangement. Irony is again present here and makes the scene very effective here. As Lady Capulet refers to her joyful news and ironically also Juliets first reaction is a pleasing one, And joy comes well in such a needy time. The announcement is made highly dramatic by delaying the crucial words Shall happily make thee there a joyful bride The intensity of Juliets angry reaction would be the cause of great drama on the stage and when being performed as it is the first confrontation Juliet has had with her family, Now by Saint Peters church and Peter too He shall not make me there joyful bride! She is extremely indignant, Here are news indeed! And very determined, I will not marry yet The audience of course knows of her situation and this would make them feel highly sympathetic to Juliet. Lord Capulet arrives on the scene he makes it become one of the most dramatic parts of the whole scene as it is the most violent and furious. A number of factors make it dramatically effective: He arrives in a frightening and threatening mood and Lady Capulets fear warns us of whet to expect, Here comes your father. Tell him yourself And see how he will take it at your hands. In other words see how he will have a bad reaction to this news. He is obviously a domestic tyrant who rules by force and frightening people to get his own way and his huge ego is emphasised by the way he regards himself as royalty. He talks in the third person and is formal and above his status. He is also pompous and arrogant. Have you delivered to her our decree? His highly effective on stage as he bustles in full of good humour, congratulating himself on his plan for Juliet and causing a great stir as he takes control of the situation and becomes the most important. It id visually effective as he is the only male on the stage and he enjoys being in control and making the women feel scared. What Lady Capulet says next is overdramatic and shell regret ever saying it. I would the fool were married to her grave She says she wishes Juliet to be dead and it is very shocking in its cruelty and also ironic as Juliet is to die very shortly. The way Lord Capulet speaks would be dramatically effect when performed. He uses a lot of short, sharp questions which creates a sense of furious bewilderment. How? Will she none? Doth she not give us thanks? The disjointed sentence structure created tension and suggests that his anger is mounting violently. There is a great deal of effective variety in his language. Sometimes he uses a single image and works it out in am elaborate and pompous way, for example, In one little body Thou counterfeits a bark, a sea, a wind. He is saying that one young girl is causing many problems, like a storm at sea with one little boat in trouble. Some times he speaks very cruelly as he loses control of his temper, .u87427849b3e03da5b9d668a5497248e2 , .u87427849b3e03da5b9d668a5497248e2 .postImageUrl , .u87427849b3e03da5b9d668a5497248e2 .centered-text-area { min-height: 80px; position: relative; } .u87427849b3e03da5b9d668a5497248e2 , .u87427849b3e03da5b9d668a5497248e2:hover , .u87427849b3e03da5b9d668a5497248e2:visited , .u87427849b3e03da5b9d668a5497248e2:active { border:0!important; } .u87427849b3e03da5b9d668a5497248e2 .clearfix:after { content: ""; display: table; clear: both; } .u87427849b3e03da5b9d668a5497248e2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u87427849b3e03da5b9d668a5497248e2:active , .u87427849b3e03da5b9d668a5497248e2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u87427849b3e03da5b9d668a5497248e2 .centered-text-area { width: 100%; position: relative ; } .u87427849b3e03da5b9d668a5497248e2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u87427849b3e03da5b9d668a5497248e2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u87427849b3e03da5b9d668a5497248e2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u87427849b3e03da5b9d668a5497248e2:hover .ctaButton { background-color: #34495E!important; } .u87427849b3e03da5b9d668a5497248e2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u87427849b3e03da5b9d668a5497248e2 .u87427849b3e03da5b9d668a5497248e2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u87427849b3e03da5b9d668a5497248e2:after { content: ""; display: block; clear: both; } READ: Morrison's novel Beloved EssayThank me no thanks, nor proud me no prouds Meaning dont you dear give me any thanks and he is also trying to silence her. He has a wide range of abusive phrases for his only daughter and child: Mistress Minion, you greensickness carrion (she is weak and has no strength of character to do what she is told), young baggage, hilding (she is a worthless problem). His anger amounts and becomes frightening. As well as verbal abuse he also threatens Juliet with actual physical violence which is both dramatic and shocking, My fingers itch. He wants to hit her. Even Lady Capulet finds this fury too much at this stage and tries to intervene but he doesnt listen to her. The Nurse however adds humour when she intervenes on Juliets behalf. Lord Capulet uses sarcasm and a range of amusing and chauvinistic terms to call her, i.e. my Lady Wisdom and you mumbling fool. This acts as relief before his final speech. Lord Capulet makes a very dramatic exit, as he did for his entrance, after a speech of extreme and out of control emotion. A stream of abuse builds up one after another resulting in a final treat made all the more effective by the use of monosyllables and short words, And you be mine, Ill give you to my friend And you be not, hang, beg, starve, die in the streets. Capulets final words are very revealing. All this tremendous expenditure of anger amounts to is male pride and bullying. Trust tot. Bethinks you Ill not be foreworn. He is saying, listen to me, trust me, I wont change my mind. The audience is disgusted by his final words and we feel nothing but hatred for him as he is petty and ridiculous. The penultimate part of the scene is now, by means of contrast and relief, a brief and quite exchange between Juliet and her mother. Juliet is very moving as she begs her mother, O sweet mother, cast me not away. Saying to her, dont desert me mother. But Lady Capulet also rejects her only child yet in a different way, she is cold and unnatural rather than angry. She keeps her anger in by saying, Do as thou wilt, for I have done with thee. As an audience this is shocking and our hearts go out to Juliet as we know her situation and we feel hatred for her mother. The final episode in the scene concerns the Nurse to whom Juliet turns to, to seek advice in her extreme distress. We hope, as the audience, that the Nurse will provide a solution. However, the Nurse disappoints Juliet and the audience by her in moral suggestion. Then since the case so stands as now it doth I think it best you married with the county. She thinks that she should marry County Paris. This makes us feel pity for Juliet as she seems a victim of Fate, but we admire her for her loyalty to Romeo. Her indignation for the Nurse is very dramatically effective, as she despises her for her bad and offending advice and her hypocrisy to Romeo. Ancient damnation! O most wicked fiend! She is evil to suggest that and this extreme language is very vivid. Juliets romanticism contrasts effectively with the Nurses critical and practical advice. Juliet seems to mature at the end of this scene and this makes for very effective drama. She acts with detachment from the Nurse, who has shattered her illusions, Well thou hast comforted me marvellous much She says this with sarcasm and although we feel great pity for her in her isolation we also admire her for her courage and dignity, .Go, counsellor! Thou and my bosom henceforth shall be twain. Meaning, youve give me advice but from now on my heart and your advice will be apart. In conclusion in this highly dramatic scene we see Juliet abandoned by those who claim to love her and who she is suppose to be able to turn to for help and advice and look to for support, love and wisdom. The major contrast in this scene full of contrasts is between Youth and Age. Sadly Age does not emerge at all well from the episode, showing itself unreasonable, proud, unloving, unnatural and cynical. Youth on the other hand shows itself spontaneous but loving, loyal and principled. Juliet refuses to deny her real love for Romeo. Therefore the dramatic effectiveness of the scene shows the constant changes in mood and extreme emotions.