Marketing Segmentation Essay Example for Free

Marketing Segmentation Essay1. Geographical segmentation The commercialise is divided jibe to geographic criteria like nation, state, religion, countries etc. Geographic data create accurate visibility of specific. For eg in rainy season sells rainy clothes (like raincoat, umbrella etc) 2. Demographic segmentation it divide to the grocery into groups according to variable in age, family, gender, size of family, income of the consumers etc 3. Psychographic segmentation It is a science which use in split understands every last(predicate) consumers according to their life style, personality, value and social-class. I am doing job in Bajaj fellowship, later on this go with has monopolised in almost alone field either in the field of manufacturing bikes or bulb, thermionic valve dim etc. Earlier, the customers were not fond of verities because there were not too many verities in the market and little competitions, but, in present time a huge competition has been taken plac e that for survive in the market every companies should be update with their products, otherwise rival companies will lead them.If we talk s demoralisely the bike fashion we see that our youngsters like those bikes which must not be strong in tone arm (60 km/h with few minutes) as well as good looking means it looks opposite from others, besides this, old agers want those bikes which run comfortably that they remonstrate normally, to keep this in their mind all companies like hero Honda muster out many bikes like cuneus stunner, CBZ, Karizma for young generations. While, for old agers they released Slender, Passion, CD interpenetrate etc, in same pattern Yamaha release Yamaha R15 which cost is almost Rs. 15,000 in present time, but get out a good look which attract the customers.So, after much research on these companies, Bajaj Company wants to release such bike series which is not further for young as well as superior can use it, so this company manufactured lots of bikes Pulsar and maintain series for youngsters which not only good looking but also having that price which every customers can afford and easily taint the products and it also give good mileage than others companies bike, and from the point of view senior, whose ages is 40 geezerhood and above, they release Platina with self start facilities which is easy in riding.By all these information I want to describe that Bajaj Company segmented it products in various categories according to customers demand thats why this company is going highly good and successful in satisfied to consumers. If we talk about bulb, tube-shaped structure wakes, this company manufactured the bulbs, CFLs, tube lights which not give perfect light but also take few electricity and go long times. Especially CFLs which cost atomic number 18 high but it work beyond one years and it takes less electricity and give light so much as a 40 double-u tube light gives.There atomic number 18 many designs of CFLs has b een released in the market which selling is more than bulbs and tube lights. So according to customers choice and willing Bajaj Company put down classy CFLs in the market which attract consumers with its designs but also reduce the electric bill of customers and supplies good light over all houses. So like this the company segmented it electric accessories in various styles, according to customers willing and choice. Marketing Plan Marketing plan is a selling strategy which involves marketing plans for a firms marketing activities.Marketing planning process is process of business planning in marketing plan all the firms keep an eye on all marketing activities as well as competitors and they also come to know the view of the customers about their products like they are satisfied with their products or not, if not, know the reason of disliking and what they want improve in the products etc, because satisfaction of consumers is very important, after all whole marketing processes and successes are depend only upon customers.They are the important part of business. For e. g. if we talking about auto mobile all companies like Hero Honda, Yamaha, Bajaj etc, manufactured ordinary bikes( like Hero Honda released CD 100 later Splendour , Yamaha CX 100 and Bajaj released scooters and later Bajaj Boxer) but, there were some problems and neediness took place in the bikes like the capacity of the engine was not good that was bad low mileage, pick off up was ordinary and ordinary looks etc, after looking and analysing all problems of customers all companies manufactured those bikes which are giving good mileage, capacity of engine is very good and all are stylish as customers wanted.For e. g. - Bajaj released discover series, pulsar series, Hero Honda released Passion, Passion plus, CBZ, Karizma etc, Yamaha released Yamaha R15 (but it is too costly), TVS manufactured Apache etc. Beside these, all companies also release scooty for college going girls. Because they knew th at all ladies cant ride the bikes thats why to keep in mind the facilities of girls they produced scooty which is very light with self start facilities, without gears.These products became very popular among the girls, not girls even boy also taking ride of the scooty many times. Like this all companies conduct a SWOT (strengths, weakness, opportunities, threats) means they research on the behaviour, likes, dislikes, what are the deficiencies in the product, what else and what new their customers want in their products and what other companies provided to customers and do better than them.