Monday, May 6, 2019
Aspects of intercultural communication in international business Essay
Aspects of intercultural communion in international vocation - Essay ExampleAt the same sentence it is not easy to engage in effective international communication because of the cultural, social, political, environmental, legal and communal differences amidst the countries. Verbal and non vocal communication aspects are different between countries and the organization planning for internationalization essential give proper training to their employees for effectively communicating with the people of the target country.In order to prove the importance of intercultural communication in international business this paper evaluates probable intercultural communication strategies an American connection needs to adopt in China, with the help of cultural dimensions of international communications formulated by Hall, Hofstede, Trompenaars and David A VictorIt is possible to broadcast using the mother tongue. But, even using mother tongue, it is difficult to top effectively. Communicat ion is a complex process which is associated with so many parameters. Communication occur both in verbal and nonverbal forms. In fact most of the communication occurs in nonverbal format compared to the verbal format. Body language, gestures, facial expressions etc can communicate lot of things. Fox (2004), has pointed out that even the dresses can communicate so many things about a person or culture (Fox, 2004, p.275)Cross cultural communication is an existential necessity (Wierzbicka, 1997, p.21). Especially in the current globalized era intercultural communication is necessary for international business and cultural integration. Intercultural communication is the most difficult one because such communication can lead towards error if not controlled properly. Berger (1996) has mentioned that intercultural communication continually involves misunderstanding, misperception and misevaluation (Berger, 1996, p.72). Desire to understand and connect with the host population, self knowle dge, self assumption and control,
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