Bmw Case Analysis

BMW recently broke through the boundaries of auto advertisement and commercials, introducing to the liberality five for belongful films created for the Internet. Instead of repeatedly flashing the flaw of the car in the enamourers face, these films took a more(prenominal) penetrating approach and utilize the cars as actors in the scenes. Not reasonable now did world-renowned channelors direct these films but the idolized Clive Owen as well as was the drive actor. These short movies were un the like anything the public had ever seen before and the gripping storylines resulted in a tremendous industry wide buzz. ordering responded in numerous ways; some wanted BMW to dumbfound more short films; others wanted them to make a rough movie. It also had a large impact on tantalising consumers to acquire a BMW or expose them further to the cross off as people had to become a member on the BMW website to view these films. After this positive and eager response from the p ublic, vice chairwoman of marketing for BMW Jim McDowell was faced with the tough decision of what to do next. Should they relate on with this spark and create a radical serial of BMW films, should they make a full length movie, or should they just celebrate their success and move on to something tonic and not risk beating this idea to death. After considering these options, it is recommended that BMW takes this pulse and thrives rancid it until they come up with a new progressive idea, and to dot at just these five films. The reason why they shouldnt continue on producing more short films is because afterwards such(prenominal) an overwhelming response from the first set, the standard and expectation if they were to pink slip more is high. BMW also knows first hand that the second ecological succession around of things is less successful as things get repetitive. view audience that saw and loved the films have already been open(a) to this cause of marketing from BM W and releasing more films just like the lat! ter, isnt going to change their minds about buying a car if the first ones havent. These people who are...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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