Product Mix and New Product Development Strategies

The Coca-Cola versus Pepsi competition is perhaps the most well known animosity in the history of marketing. Coke has long enjoyed the home domain advantage, having be coif entrenched as the most popular and recognizable cola throughout the world. Although it has carved itself a substantial naval division of the market, Pepsi has struggled to match the sales r take downue of Coca-Cola; until recently. Although Pepsi has never come about to equaling Coke cola market share, they have bring into being more(prenominal) aggressive and adept than Coke in cornering the non-carbonated beverage market. It is in this market that Pepsi is seeking to obtain a sustainable emulous advantage over Coke. It their quest to acquire and develop saucily harvest-homes, will the use of the PTSTP method help Pepsi develop new-fashioned convergences in allege to obtain a sustainable competitive advantage?A reaping is defined in ternary levels; core, actual, and augmented. The core of the product is the benefit it offers the consumer. For the example of colas, it could be refreshment, energy (sugar and caffeine), alertness, or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition and status gains perceived by drinking that particular brand. Or it could even be the weight loss from sticking to diet colas. For the development of snub products, we first need to identify what consists of a new product. in that respect are six categories of new products:1.New-To-The-World. This is a product that has no like product offered elsewhere. For example, when the first personal computer was offered to the public, this would be a new product. 2.New Product Lines. This is when similar products exist, possibly even under the same brand, but a new aviation of the product offers some tangible difference to those products already offered. For example, whirl diet... If you want to get a full essay, orde! r it on our website: OrderCustomPaper.com

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