Charles Chocolate case Essay

Traelene beals 9am Friday First, a formal case analytic thinking This should be written in a business style formatting using short paragraphs and sentences, self-explanatory headings, and any figures/tables that would facilitate reading. Reports are to be no longer than 2000 words (excluding appendices Issues to be addressed No measures of productivity or efficiaency in the plant- no way of telling if the plant was doing a good job. Difficult pray forcasting due to seasonality of sales. 2 new stores had ok type sales. Best clients of in large quantities sales changed focus on cheaper items and too own products. sales agents could be fired with 90 days notice. another(prenominal) parts of US havent heard of us. Of the 221 wholesale customers acquire expert $1000 worth of products. Other 125 purchase amongst 1000 and 2000 per year. Sales agents, dont know how to represent the any products. Speculating future orders from wholesale clients to customize boxes and logos-waste of capital. 60% of the center online/phone orders were from vivacious customers. Online sales havent grown orders processed within 3-4 days. wherefore ship internationaly(only 5%)Antartica?? Really?? Summer problem at organize heaven why did staff leave?How to get new staff in this tight labour market place. Marketing service old fashioned?? Undefined Target market? Packaging ? (tourists publicatins, seasonal print media and communicate spots) How to increase awareness without diluting the brand. Leverage on solid search railway locomotive raankings to promote online sales?? Basic website, reminder service to customers-good/bad? Sales agents dint provide links to top accounts. Companies revenues had grown because of Sandwich heaven(franchising)?? High dependableness on tourism. Corporate gift marketing 25% dissolve market was good Explore boston ? ice cream sales??? adjoin retail penetration? Acquire a niche choco recent guild? What about the tradiotnal brand name? Internal capacity? Relocate pulverisation? Background Charles produced high-quality, hand wrapped chocolates, Portland creams. Best quality, many loyal customers crossways the world. Huge factory(24000 sq foot)-owned-. Only 75 retail and 35 production employees, 20 in management. Working hours 7am-4pm(each day). Leverage long shelf life?? Wholesale production required early planning and online sales required late production Production planning was completed by data distortions arising from out-of furrow and over stock issues. out of stock-over production killed the pricing by discount pricing. Special orders put the whole order on a stem still Retail stores provided 50% of sales. Wholesale had 30% of sales Charles is just used as an add on product. Online and phone online 4% of total sales. phone is 6% of total sales60% of all these orders were from rule-governed orders.. Avg sales $138 by phone and $91 from websiteHigh growth industriousness Sandwich heaven 10% of sale s Industry High demand for organic/dark chocolate- anti oxidant properties.