Curves - Situation Analysis Essay -- essays research papers

agency AnalysisClient AnalysisCurves International is a world-renowned womens besides physical fitness center, a pioneer in the depict workouts. Curves target customer base consists of all types of women from the busy executive to the ultra busy association football mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and unspoiled for women regardless of fitness goals. Curves clients perceive it more than a gym, merely as a support group and a social childs play for some. Its a crop that for an hour a woman stomach feel good about herself and the goal shes working towards. Customers want the no frill, no hassle workouts. Its a place where women could feel comfortable. Curves offers a haven where women can feel comfortable to allow their guard down and have a good sweat. Women are also drawn to Curves because Curves has strong brand equity. Their quality of service, revolutionary design to the express workout is nu mber one in the womens fitness industry. In todays day and age, there are more women in the workforce, along with more working mothers, all which lead to a stiff paced life style trying to juggle career, family, and home, which represent a really similar lifestyle for women in National metropolis. The market for womens fitness services and products has never been greater and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, with 50% of the population being female. Of the ...