Weight Watchers Swot Analysis

Strengths * Brand Recognition * patent gunpoints Program * Science Based Approach/Clinically Proven Results * quadruple Support Options * memorial of successful Weight Loss * Multiple defrayal Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web Weaknesses * check Weight Loss * costly over succession * Successful burden going away is non true Opportunities * Science Driven approach can be a health check exam examination Model * Affiliation with the Department of Education * Affiliations with Fitness revolve arounds * Meeting the ripening pack qualifying needs around the world Thr releases * Strong disceptation * Competitors new products and innovation * Surgical Procedures offering quick heaviness damage Weight Watchers International is a Weight Loss Business that utilizes the ism of a Science-driven approach to help participants, also known as members, abide saddleing by forming helpful habits, eating smarter, g etting more mould and providing support.They target consumers who want to manage their weight through weight release or weight maintenance. Their vision is to ensure Member satisfaction and computer memory by making Members feel cargond for, well informed, part of the group and propel to succeed. Weight Watchers has been around for 50 years and has developed their brand of providing weight harm services and products that make them a leading weight anxiety service globally. The patented points program is based on a design calculating the protein, carbohydrates, fat and dietary fiber content developed with character reference from a Scientific Advisory board. Each fodder is assigned a points nourish that reflects how the body breaks down food and converts it into energy.This Board is made up of world renowned medical experts to ensure that its weight red ink course of study is based on the most current scientific expertise. (Weight Watchers International) The Good health Guide flexures utilized by Weight Watchers be also recommended by the joined States Department of Agriculture Center for Nutrition Policy and Promotion. (USDA) Weight Watchers offers a variety of support favorions to members who accompany weekly meetings which atomic number 18 located in 30 countries around the world, weigh and go at store locations, attend meetings in their place of employment (At Work Meetings), or utilize the net to participate in Weight Watchers services. Members are support to share their struggles and successes.Struggles and successes are employed to motivate other members to achieve their weight loss closings by borrowing(a) the program and obtaining the proprietary tools offered for purchase. Members who r separately their goal and maintain it for six weeks become lifetime Members. Lifetime members maintain their social status by continuing to participate on a monthly basis. These members are thaw advertisements who attest to the success of the p rogram. The meal ends are simple and the Points summing up system is very flexible. Each member receives a Daily Point Target (DPT) based on their height, weight, gender and age. The DPT represents the amount of food that each soul should eat in a day.Foods that are low in fat and sugar tend to have let down point determine and provide more volume to a meal or bite than less profound options. Required foods are non-specific so the member is permitted to lead how they will consume required foods such as diary, healthy oil, and whole grains. All foods and drinks are permitted as long as the point value is calculated and accounted for when deducted from the DPT. Many members succeed in their weight loss efforts entirely not all members are successful. One of the biggest complaints of the program is that it offers slow weight loss. Our culture is wiz that appreciates immediate joy. (The Associated Press, 2006) The competition offers much quicker weight loss methods.The succ ess obtained by Lifetime members who worked for weeks, months and years to accomplish their goals is not nearly as appealing to the average consumer who is inundated with quick reestablish fad diets. (Speri) Weight Watchers offers a lifestyle change that reduces food intake. It is not designed as a quick fix but or else is one that conjure ups healthy lifestyle changes that gradually accomplish weight loss. The consumers cost for Weight Watchers is very low compared to other weight loss programs or at least it appears so up front. (Sugar) There are no meals, shakes, supplements or bars that are required to be purchased in order to participate in the program. The food that you eat on plan is very much the same food that one could purchase in any grocery store or restaurant.There are multiple periods of free registration throughout each year and the weekly fee is nominative at approximately $13. 00 per week. The problem with this is that there are many a(prenominal) apart(p) cos ts at Weight Watchers. The proprietary point system is impertinent any other weight loss system. Successful members utilize food scales and measuring cups to weigh and measure their food, pedometers and activity monitors to measure a persons activity level, cookbooks, calculators and more. These products can all be purchased at lower prices from many convenience stores but they do not convert their entropy into point values the way that the Weight Watcher products do so many members purchase expensive Weight Watchers products to assist them with their weight loss journey.Additionally, the gradual weight loss concept requires members to attend for longer periods of time before they are able to reach a free Lifetime status. Lifetime members remain free if the member maintains their weight at no more than two pounds above their goal weight. Most peoples weight fluctuates regularly and fees are charged no matter what the yard for the weight gain. Weight Watchers has many opportunitie s to join with the medical profession to erect its science based plan. The Scientific Advisory Board that is hired to cite with Weight Watchers is made of Medical Professionals and the weight loss method is one that is promoted by most medical doctors even if they do not promote the Weight Watchers brand. USDA) The United States alone has determined that fleshiness in America is common, serious and costly. (Fox News Latino) Weight Watchers has promoted a medical model for many years. An affiliation with the medical alliance would surely tack on value to the weight management scientifically based model that is currently promoted at Weight Watchers. The United States First Lady, Michelle Obama, has brought additional light to the obesity epidemic and the need for Americans to manage their diets. Her Lets Move initiative has gained the attention of the entire country. Weight Watchers is a healthy living model that combines healthy foods with more activity.Teaming up with fitness centers, wield centers and schools will accomplish more together than the weight loss community or the physical fitness community can do on its own. A true healthy lifestyle includes eating right and mournful more. (Grain Foods Foundation) Our quick fix society is one that shows little patience for find calories or points utilized by slower burning weight loss programs. The competition has now gone beyond that which offers diets where certain foods are hold in or forbidden, and some are replacing them with pre-cooked meals that are very proud in sodium. These programs, including NutriSystem, do not promote weight maintenance following the program but they do promote mindless weight loss.Those who follow this program do not need to think about what to eat or how to prepare it as all of the meals and shakes are prepared, frozen and shipped to the dieters home. (NutriSystem Lose weight with meals conveniently delivered to your home) Many diet programs hand foods and replace them with supplements. The Atkins diet, for example, restricts the dieters ability to consume carbohydrates. This means that all sugars including fruits and vegetables are minimized or omitted from ones diet. It is not in line with a medical model approach for healthy weight loss but it does promote quick weight loss. Unfortunately, this does pose a bane to Weight Watchers as the weight loss experience in such a plan does satisfy the quick fix needs of those who opt for these types of plans. Frazier) In an attempt to make weight loss quicker and easier, the medical profession has taken to providing surgical procedures that reduce the size of the stomach by removing part of the small intestine. This procedure is very risky to ones health and has a tremendous amount of medical complications associated with it. It is however, one that does not require that a person who has had the surgery to persevere delayed gratification and behavioral changes that are required when one loses weight foll owing a weight loss program such as Weight Watchers. (Staff) For many consumers, quick weight loss is far more appealing notwithstanding the potential negative consequences. References The Associated Press. (2006, May 28). Poll Americans like instant gratification. ground forces Today. Fox News Latino. (2012, September 18).Obesity in America Can it fare Much Wors? Yes, Advocacy Group Says. http //latino. foxnews. com/latino/health Frazier, K. (2011, June 14). How much weight can I lose in a Month on Atkins? Retrieved from http//www. livestrong. com Grain Foods Foundation. (2012, May 15). The Key to a Healthy Body take Right & Moving More. Retrieved from http//www. sixservings. org NutriSystem Lose weight with meals conveniently delivered to your home. (n. d. ). Retrieved from http//www. dietsinreview. com/diets/Nutrisystem Speri, M. (n. d. ). Why Slow Weight Loss Wins. Retrieved from http//www. weightwatchers. com/util/art/index_art. aspx Staff, H. (2011, April 6).Weight Loss Su rgery Health Center Rux-En-Y Gastric Bypass. Retrieved from http//www. webmd. com/diet/weight-loss-surgery Sugar, J. (2011, August 29). How Much One Month of tilt Loss Costs. Retrieved from http//www. fitsugar. com/Weight-Loss-Program-Cost-Comparison USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http//www. cnpp. usda. gov/dietaryguidelines. htm USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http//www. cnpp. usda. gov/dietaryguidelines. htm Weight Watchers International. (n. d. ). History and Philosophy. Retrieved from http//www. weightwatfchers. com/about/his/board. aspx